Growing a Positive Traffic Safety Culture in your network
A systematic Transition towards shared Responsibility for Safe and Sustainable Mobility in the EU and beyond
We provide an operational definition of Traffic Safety Culture that is suitable for modelling, assessment tools and intervention approaches.
We develop and validate a model of the relationship between Traffic Safety Culture and road safety outcomes.
We identify Traffic Safety Culture’s place within the Safe System Approach, integrated with sustainability goals for mobility.
We develop practical tools that can be used to assess Traffic Safety Culture in different contexts, including organisations, companies and communities.
We develop, apply and evaluate intervention mechanisms for growing Traffic Safety Culture in seven different contexts: local authorities & cities, drivers at work, hot food delivery, tourism, driving schools, secondary schools, and road safety professionals.
We continue to develop this platform to make all tools & interventions accessible to everyone. Guidance on how to apply them and where to start if you want to grow Traffic Safety Culture in your organisation or community will be provided.
A Systematic Transition towards Shared Responsibility for Safe and Sustainable Mobility in the EU
